BlueBet Review & Promo Code 2026: Bonus bet for new customers

Quick Summary

Who is BlueBet?

BlueBet is an Australian online bookmaker founded in 2015 and listed on the Australian Securities Exchange (ASX: BBT). The company holds a New South Wales bookmaker licence and has established itself as one of Australia's growing independent wagering platforms with a strong focus on horse racing. BlueBet's racing product is built around competitive odds compilation, and the brand has earned a reputation among serious racing punters for offering some of the best fixed odds prices in the market, particularly on thoroughbred racing. Note that in August 2024, BlueBet merged with betr under the betr brand—however, the BlueBet platform continues to operate for existing customers during the transition period. BlueBet targets punters who prioritise odds value and racing coverage over flashy promotions or social features. The ASX listing provides transparency in corporate governance and financial stability that private competitors cannot match. Founded 2015. Licensed by New South Wales. Target market: Racing-focused punters who value competitive odds, Australian ownership, and a straightforward betting experience.

Licensed by Australian licensed (see operator site for details). Target market: Australian horse racing punters.

BlueBet Promo Code Details

Use promo code RACEBLUE when signing up at BlueBet to access the bonus bet welcome offer. Follow these steps: 1) Click through from Race.com.au to the BlueBet website or download the BlueBet app from the App Store or Google Play. 2) Complete the registration form and enter RACEBLUE in the promo code field when prompted during sign-up. 3) Verify your identity using 100 points of ID as required under Australian regulations—driver's licence or passport details are typically needed for instant verification. 4) Make your first deposit of at least $10 using Visa, Mastercard, POLi, or bank transfer. 5) Place your first qualifying bet on any racing or sport market. When the bet settles, BlueBet will credit a bonus bet to your account per current offer terms. Bonus bets can be used on any market and are typically credited within hours of settlement. Minimum odds may apply—check the BlueBet website for current terms and conditions. This offer is for new Australian customers aged 18+.

Horse Racing Features

BlueBet's horse racing product is the core of the business and reflects the brand's origins as a racing-focused bookmaker. Every Australian thoroughbred meeting is covered with competitive fixed odds—BlueBet frequently offers some of the best prices in the market on both metro and provincial racing. Greyhound and harness racing are also available with solid market coverage. Bet types include win, place, each-way, quinella, exacta, trifecta, first four, and multis. BlueBet's odds compilation team has built a strong reputation within the industry for fair, competitive pricing, and serious punters often use BlueBet as one of their primary accounts for odds shopping across multiple bookmakers. International racing coverage includes UK and Hong Kong meetings. Race-day promotions include bonus bet offers on selected feature races and enhanced odds during major carnivals. The form guide within the app provides essential runner information, barrier draws, and recent performance data.

Betting Platform Review

The BlueBet app and website are functional and racing-focused, with a clean design that prioritises the core betting experience over bells and whistles. The app is available on iOS and Android with quick bet placement, clear odds display, and straightforward navigation between racing codes. The design is not as visually polished as newer platforms like betr or Dabble, but it is reliable, fast, and well-suited to punters who want to find odds and place bets efficiently. Deposits are supported via Visa, Mastercard, POLi, and bank transfer. Withdrawals are processed within 1 to 3 business days via bank transfer. Customer support is available through live chat and email with reasonable response times. As an ASX-listed company, BlueBet maintains robust security and responsible gambling frameworks that meet regulatory requirements and give punters confidence in the platform's integrity.

Pros & Cons

How to Sign Up

1. Click the "Claim BlueBet Promo" button on this page or download the BlueBet app.
2. Enter promo code RACEBLUE during registration in the promo code field.
3. Complete identity verification (100 points of ID as required in Australia).
4. Make your first deposit (minimum $10 via card, POLi, or bank transfer).
5. Place your first qualifying bet; bonus bet credited per current offer terms.

BlueBet vs other bookmakers

How BlueBet compares for bonus bets, horse racing coverage, odds and more. Scores out of 5.

BlueBet vs Competitors

BlueBet vs Ladbrokes: Ladbrokes has a much larger brand and the money-back 2nd and 3rd promotion; BlueBet competes on raw odds quality and often beats Ladbrokes on specific race pricing. BlueBet vs Neds: Neds has a slicker app and more generous sign-up offer; BlueBet targets more serious racing punters who prioritise odds over promotions. BlueBet vs TopSport: Both attract odds-focused racing punters; TopSport offers higher betting limits, while BlueBet provides ASX-listed corporate transparency and a more accessible platform.

Frequently Asked Questions

Is this bookmaker licensed in Australia?

Yes — all bookmakers reviewed on Race.com.au hold Australian licences. Check the operator’s website for full licensing details and terms.

Responsible Gambling

Race.com.au supports responsible gambling. If you or someone you know has a gambling problem, free support is available 24/7. Call Gambling Help on 1800 858 858 or visit gamblinghelponline.org.au. Set deposit limits, take breaks, and use self-exclusion tools if needed. Never chase losses. Our bookmaker reviews are for informational purposes; please bet within your means.

18+ Only. Gamble Responsibly. Think! About your choices. Call Gambling Help on 1800 858 858 or visit www.gamblinghelponline.org.au. T&Cs apply. gamblinghelponline.org.au. Call 1800 858 858 for 24/7 support. T&Cs apply to all offers.